Across the automotive industry, many dealers are utilizing a CarGurus third-party endorsement badge on their dealership’s website. According to CarGurus’ website, third party endorsement badges help dealers, “close more sales by showing customers your best deals.” What dealers don’t know, is an endorsement badge is actually a lead form that CarGurus is using to “capture”, […]
Dealers Lock Down Your Website ASAP! Read More »
Google made another change to increase the utilization of Voice Search…did you notice? Google just rolled out the anticipated change to it’s rapidly expanding Voice Search product for desktop search input on The Chrome browser. Digital 1 has been anticipating the most recent change Google just executed with the location of the microphone icon on its
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Recently my team and I uncovered a dirty secret with automotive websites. One of our clients using an unnamed website company had become victims of Black Hat SEO tactics. Our client’s website had over 1000 pages of cloned content that was added by the website company. Content cloning is done by using a script or
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If you are a business owner, or even just someone who works in marketing, it is absolutely vital to be aware of just how important having quality content on your webpage is. Having “thin” content will harm your business in both the short and long term by not having it display as prominently when people
Are You Skating on Thin Content? Read More »
Implementing a Synergistic Strategy Often times, within the marketing department of any given company, the department will be roughly divided into two different teams: those who deal with PPC, or pay-per-click advertising, and those who deal with SEO, or search engine optimization. The conventional wisdom in the field states that these two things should be
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Understanding ADA Website Compliance in 2019 When you think of ADA (Americans with Disabilities Act), you may think about a department store, restaurant, a hotel or even public housing, such as a condo or apartment building. What you may not be aware of is the fact that the internet is now being included as a
Are You Worried About Duplicate Content for Your Dealership Website? You Should Be. If you’re hoping to rank well for your website, you need to know the dangers that exist to prevent you from reaching that goal. One of the worst culprits and most common is duplicate content. In fact, some experts estimate that almost
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