When was the last time you were shopping on Amazon, the top e-commerce site in the world, and were annoyed by a pop-up or chatbot? The answer to this simple question is probably “never” if you are familiar with the site and really think about the user experience it offers. This site is the best …
Pop-ups and Chatbots: The Silent Killers of Website Speed and Conversion Read More »
Just weeks ago, Google introduced its new Search Generative Experience, SGE, that creates AI-generated snapshots. Just weeks after the release, SGE has gotten a significant upgrade to include information from reviews, photos, and business profiles to enhance the data and value of its snapshots. A Picture Is Worth 1,000 Words We all process information slightly …
The Google SGE Now Incorporates Photos and Review Date in AI Snapshots Read More »
The world relies on search engines to provide answers to any and every question you can imagine. For 25 years, the best and brightest in the tech world have been refining how Search answers the constant barrage of questions. The latest advance is generative AI, which goes beyond answering a specific question to provide answers …
Every website owner or manager will tell you that customers and potential clients are why they invest time and money to ensure a seamless and stress-free page experience when interacting with their site. While it is a must for the humans checking out the page, Google has determined that page experience is not a criterion …
Google Removes Page Experience Algorithms During Update Read More »
When you discuss tracking website success and usage, Google Analytics is the name that always comes up. Digital teams have relied on this package for years because of its fairly simple installation process, the freemium version, and the broad scope of use and acceptance of the platform’s results. But Google was not about to stop …
Embracing The Upgrade From Universal To Google Analytics Read More »
You’ve probably heard about AI content or content written by artificial intelligence. Several programs have popped up in the last couple of years that allow a person to have content created using AI rather than creating it themselves. It sounds quick and easy, but how will it impact your website? How AI Content Works A …
When it comes to searching online, Google dominates the market. Every business and organization depends on Google algorithms, keywords, and ads to create a strong online presence. Because of the power of this search engine giant, it’s helpful to pay attention to the statistics that indicate trends and results. The Value of Google The market …
Google is continuing to improve the ability to detect spam with the Link Spam Update. This update detects links that have been purchased and domains that exist mainly to sell links to other sites. The update began at the end of December but will take about two weeks to roll out completely. It utilizes SpamBrain, …
Google Improves Spam Detection with December 2022 Link Spam Update Read More »
With peak shopping season in full swing, Google has introduced a Shopping Tab within its Search Console. The new addition provides more information about product snippets, merchant listings, and shopping tab listings. What Store Owners Can Expect First, it is essential to note that only eligible store owners who have used product markup will …
Google released a new HTTPS Report in Search Console. This report will help users have a better understanding of their HTTPS pages and how they are handled on Search. You can also use the report to see what issues are preventing the pages from being served as HTTPS. The Page Experience Report The new HTTPS …