SEO

When you discuss tracking website success and usage, Google Analytics is the name that always comes up. Digital teams have relied on this package for years because of its fairly simple installation process, the freemium version, and the broad scope of use and acceptance of the platform’s results. But Google was not about to stop […]

You’ve probably heard about AI content or content written by artificial intelligence. Several programs have popped up in the last couple of years that allow a person to have content created using AI rather than creating it themselves. It sounds quick and easy, but how will it impact your website? How AI Content Works A

When it comes to searching online, Google dominates the market. Every business and organization depends on Google algorithms, keywords, and ads to create a strong online presence. Because of the power of this search engine giant, it’s helpful to pay attention to the statistics that indicate trends and results. The Value of Google The market

Google is continuing to improve the ability to detect spam with the Link Spam Update. This update detects links that have been purchased and domains that exist mainly to sell links to other sites. The update began at the end of December but will take about two weeks to roll out completely. It utilizes SpamBrain,

  With peak shopping season in full swing, Google has introduced a Shopping Tab within its Search Console. The new addition provides more information about product snippets, merchant listings, and shopping tab listings. What Store Owners Can Expect First, it is essential to note that only eligible store owners who have used product markup will

Google released a new HTTPS Report in Search Console. This report will help users have a better understanding of their HTTPS pages and how they are handled on Search. You can also use the report to see what issues are preventing the pages from being served as HTTPS. The Page Experience Report The new HTTPS

Your Google search ranking could change over the next few weeks. Google has officially rolled out its new helpful content update. The update is a sitewide signal designed to target websites with an unusually high amount of content that Google has deemed to be unsatisfying or unhelpful. Websites that write content for the sole purpose

Gen Z includes those who were born from 1997 to 2012, making them the newest segment of the workforce and those most likely to purchase their first car now or in the coming few years. It is also vital to note that this diverse group will wield over $40 billion in purchasing power. And what

Google has been working to differentiate businesses that are based in one location from those that have more than one location. Renaming Google My Business is one way to achieve this goal. Business Profile Manager will be focused on larger businesses that work with multiple locations.  Small businesses will benefit from the change with managing

Local Services have long since seen the benefits of the previously introduced “Google Guaranteed” Program, which the internet giant introduced several years ago. Small businesses far and wide have seen much better results now that they are able to be verified with the instant results of a simple search. It’s not only businesses that see