SEO

Google Business Profile

Google My Business Has Rebranded as Google Business Profile

Google has been working to differentiate businesses that are based in one location from those that have more than one location. Renaming Google My Business is one way to achieve this goal. Business Profile Manager will be focused on larger businesses that work with multiple locations.  Small businesses will benefit from the change with managing …

Google My Business Has Rebranded as Google Business Profile Read More »

Google Screened Verification

Google Introduces Google Screened for Professional Services

Local Services have long since seen the benefits of the previously introduced “Google Guaranteed” Program, which the internet giant introduced several years ago. Small businesses far and wide have seen much better results now that they are able to be verified with the instant results of a simple search. It’s not only businesses that see …

Google Introduces Google Screened for Professional Services Read More »

cargurus

Dealers Lock Down Your Website ASAP!

Across the automotive industry, many dealers are utilizing a CarGurus third-party endorsement badge on their dealership’s website. According to CarGurus’ website, third party endorsement badges help dealers, “close more sales by showing customers your best deals.” What dealers don’t know, is an endorsement badge is actually a lead form that CarGurus is using to “capture”, …

Dealers Lock Down Your Website ASAP! Read More »

Link Between PPC and SEO

Understanding why the Link Between PPC and SEO Is Important

Implementing a Synergistic Strategy Often times, within the marketing department of any given company, the department will be roughly divided into two different teams: those who deal with PPC, or pay-per-click advertising, and those who deal with SEO, or search engine optimization. The conventional wisdom in the field states that these two things should be …

Understanding why the Link Between PPC and SEO Is Important Read More »