Your website is the tool that will explain the goods or services you provide, the benefits of working with your team, and why a potential customer should close the deal with your company. It does this job 24/7 across the country and around the globe. However, it also provides a secondary service by keeping existing …
The Importance of Updating and Promoting Your Blog Read More »
The short answer is no, blogs are alive and well, or professionals like Digital 1 would not be investing time and resources in their creation. Dating back to the early to mid-1990s, blogs are an ideal platform to share insight on a specific topic or group of topics. The less structured format of blogs allows …
Clearly, AI content creation has gotten a great deal of attention recently. The sales pitch is that this platform will create content quickly and at a fraction of the cost of content created by a human. However, what is hidden deep in the fine print is that AI content will never rank well within the …
The Google September 2023 helpful content rollout took a shocking two weeks to complete. However, sources confirm that the project started on September 14th and was completed as of September 28th. After all of the anticipation and time to roll out this update package, consumers are eager to learn what they have gained. The benefits …
Finally, The Google September 2023 Rollout Is Complete! Read More »
When was the last time you were shopping on Amazon, the top e-commerce site in the world, and were annoyed by a pop-up or chatbot? The answer to this simple question is probably “never” if you are familiar with the site and really think about the user experience it offers. This site is the best …
Pop-ups and Chatbots: The Silent Killers of Website Speed and Conversion Read More »
Just weeks ago, Google introduced its new Search Generative Experience, SGE, that creates AI-generated snapshots. Just weeks after the release, SGE has gotten a significant upgrade to include information from reviews, photos, and business profiles to enhance the data and value of its snapshots. A Picture Is Worth 1,000 Words We all process information slightly …
The Google SGE Now Incorporates Photos and Review Date in AI Snapshots Read More »
The world relies on search engines to provide answers to any and every question you can imagine. For 25 years, the best and brightest in the tech world have been refining how Search answers the constant barrage of questions. The latest advance is generative AI, which goes beyond answering a specific question to provide answers …
Every website owner or manager will tell you that customers and potential clients are why they invest time and money to ensure a seamless and stress-free page experience when interacting with their site. While it is a must for the humans checking out the page, Google has determined that page experience is not a criterion …
Google Removes Page Experience Algorithms During Update Read More »
When you discuss tracking website success and usage, Google Analytics is the name that always comes up. Digital teams have relied on this package for years because of its fairly simple installation process, the freemium version, and the broad scope of use and acceptance of the platform’s results. But Google was not about to stop …
Embracing The Upgrade From Universal To Google Analytics Read More »
You’ve probably heard about AI content or content written by artificial intelligence. Several programs have popped up in the last couple of years that allow a person to have content created using AI rather than creating it themselves. It sounds quick and easy, but how will it impact your website? How AI Content Works A …