Google has been working to differentiate businesses that are based in one location from those that have more than one location. Renaming Google My Business is one way to achieve this goal. Business Profile Manager will be focused on larger businesses that work with multiple locations. Small businesses will benefit from the change with managing …
Google My Business Has Rebranded as Google Business Profile Read More »
Local Services have long since seen the benefits of the previously introduced “Google Guaranteed” Program, which the internet giant introduced several years ago. Small businesses far and wide have seen much better results now that they are able to be verified with the instant results of a simple search. It’s not only businesses that see …
Google Introduces Google Screened for Professional Services Read More »
Across the automotive industry, many dealers are utilizing a CarGurus third-party endorsement badge on their dealership’s website. According to CarGurus’ website, third party endorsement badges help dealers, “close more sales by showing customers your best deals.” What dealers don’t know, is an endorsement badge is actually a lead form that CarGurus is using to “capture”, …
Google made another change to increase the utilization of Voice Search…did you notice? Google just rolled out the anticipated change to it’s rapidly expanding Voice Search product for desktop search input on The Chrome browser. Digital 1 has been anticipating the most recent change Google just executed with the location of the microphone icon on its …
Recently my team and I uncovered a dirty secret with automotive websites. One of our clients using an unnamed website company had become victims of Black Hat SEO tactics. Our client’s website had over 1000 pages of cloned content that was added by the website company. Content cloning is done by using a script or …
If you are a business owner, or even just someone who works in marketing, it is absolutely vital to be aware of just how important having quality content on your webpage is. Having “thin” content will harm your business in both the short and long term by not having it display as prominently when people …
Implementing a Synergistic Strategy Often times, within the marketing department of any given company, the department will be roughly divided into two different teams: those who deal with PPC, or pay-per-click advertising, and those who deal with SEO, or search engine optimization. The conventional wisdom in the field states that these two things should be …
Understanding why the Link Between PPC and SEO Is Important Read More »
Understanding ADA Website Compliance in 2019 When you think of ADA (Americans with Disabilities Act), you may think about a department store, restaurant, a hotel or even public housing, such as a condo or apartment building. What you may not be aware of is the fact that the internet is now being included as a …
Are You Worried About Duplicate Content for Your Dealership Website? You Should Be. If you’re hoping to rank well for your website, you need to know the dangers that exist to prevent you from reaching that goal. One of the worst culprits and most common is duplicate content. In fact, some experts estimate that almost …