Joseph Kalitz, Director of Strategy

Meet the Team

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Joseph Kalitz

Director of Strategy

I turn a dealer’s GA4 and Google Ads data into a plan for better traffic, pairing SEO and SEM so they work together.

Back to the team

At Digital 1 since

2024

Focus

Data-driven SEO and SEM strategy

EXPERIENCE

14+ years in automotive retail, MBA

Get to KnowJoe

I spent more than 14 years on the retail side of the car business before joining Digital 1. [How I got into the car business and the roles I held at the store level.]

As Director of Strategy, I dig into each dealer’s GA4 and Google Ads data to find the opportunities and the gaps, then pair SEO and SEM so the two work together instead of separately.

Not all clicks are equal. I care about bringing high-quality shoppers to a dealer’s website, then making sure the site gives them every reason to visit the showroom.

Ask Joe About

Outside of Work

Joseph's Areas of Expertise

Joseph pairs more than a decade of dealership sales and BDC leadership with data analysis to build marketing strategies that sell cars.

Data-Driven Dealer Strategy

Joseph builds digital marketing plans from the numbers up, using custom reports to spot opportunities and inefficiencies in a dealer’s marketing mix.

BDC & Internet Sales Process

Joseph built a centralized BDC from scratch at Burns-Kull, raising its close rate from 3.5% to 15%, and grew Toyota of Vineland’s BDC close rate from 7% to 20%.

Digital Retailing

Joseph created and trained a dealership team on a digital retailing strategy that increased net profit 50% during COVID-19 lockdowns.

Campaign Performance

At LotLinx, Joseph developed high-performing campaign strategies and trained the entire customer success team to use them.

Results Joseph Has Helped Deliver

Results from South Jersey dealerships where Joseph ran sales, BDC and marketing teams.

3.5% → 15%

BDC close rate

Burns-Kull Automotive Group, Marlton, NJ

Built a centralized BDC from scratch.

+50%

net profit during COVID-19

Burns-Kull Automotive Group, Marlton, NJ

Driven by a digital retailing strategy Joseph created and trained.

+47%

sales, with gross profit doubled

RK Chevrolet Kia Subaru, Vineland, NJ

CSI scores also rose 15 points in the first 90 days.

Joseph's Background

Nov 2024 – Present

Director of Strategy, Digital 1 Group

Builds data-driven digital marketing strategies for dealer clients.

Jul 2023 – Nov 2024

Senior Project Manager, Dealer Alchemist

Project management at a dealer-focused digital advertising agency.

2022 – 2023

Strategy, Customer Success & Performance Manager, LotLinx

Managed the largest book of business: 110+ accounts and $500K+ in revenue.

2021 – 2022

Director of Operations, Dealer Synergy

Operations at an automotive sales training firm in Audubon, NJ.

2012 – 2020

Sales & BDC management, South Jersey dealerships

Toyota of Vineland, RK Chevrolet Kia Subaru, Holman and Burns-Kull Automotive Group.

2007 – 2013

Paratrooper, U.S. Army

Airborne infantry, 82nd Airborne Division, Fort Bragg, NC.

Certifications & Credentials

Dealer Brands & Markets

3 Questions for Joseph

What's the first thing you look at on a dealer's website?

I make sure each page is clean, focused on the shopper and doing the job it’s there to do. The flow of the virtual showroom should feel like the flow of the physical one

What's one thing most dealers should fix this year?

The user experience. More people visit your website than walk into your showroom, so let’s give them every reason to come see you.

What's your favorite part of working with dealers?

Building relationships. I love getting to know dealers and helping them solve problems. It never feels like work. It feels like talking with a friend and helping them figure something out.

What Dealers Say About the Digital 1 Team

“Working with Digital 1 Group has been a game changer for our business at Platinum Hyundai of Tracy.”