Founder
Chris Reggie
I started Digital 1 in 2019 out of my one-bedroom apartment, and I’m still
involved every day in client support and strategy.
2019
Client support and strategy
1,000 Dealers
Chris's Story
Get to KnowChris
Why Chris Started Digital 1
I grew up in the back end of dealership websites and Elead, fixing whatever dealers needed fixed. My first plan was to build a support company, until I realized there was no real way to make money on support alone. So I started Digital 1 doing SEO and bundled the support in.
Digital 1 started in my one-bedroom apartment, with Chet Aucoin, now our Director of SEO Operations, and me working out of my bedroom. For the first four years, I worked more than 100 hours a week.
We started out offering only SEO, and today we run one of the best SEM programs in the industry. What hasn’t changed is our level of support. It’s always been extremely high, with most cases turned around the same day.
The biggest lesson I’ve learned is that building the team with the right people matters most as we grow. Great service only comes from great people, so we hire for culture first. Skills can be developed in anyone willing to learn, but you can’t pay someone enough to care. And when it comes to results, what I care about most is turning things around quickly for a dealership, whether it’s the website or the advertising.
What’s next? Our next milestone is 1,000 dealers.
Chris's Approach to Dealer Results
Ask Chris About
- Whether you're on the best website platform for your store
- Ownership: making sure you have access to your own Google Business Profile and GA4
- Transparency: seeing the keywords your paid search provider is buying
Outside of Work
- I'm an avid coffee lover, and espresso is my absolute favorite. When I'm not working, you'll find my wife and me at Hotel Effie in Miramar Beach or on a Disney vacation.
Areas of Expertise
Chris's Areas of Expertise
Automotive SEO
GEO & AI Search
Paid Search (SEM)
Website Speed & Analytics
Dealer Results
Results Chris Has Helped Deliver
Google PageSpeed score (desktop)
VinFast dealership, Orange County, CA
rooftops supported nationwide
Digital 1 Group clients
hyper-local pages built per month
Across Digital 1 clients
Career & Experience
Chris's Background
2019 – Present
Founder, Digital 1 Group
Founded Digital 1 as an automotive SEO company, then expanded into web development and SEM. Leads a 36-person team supporting 250+ rooftops.
[Year] – 2019
[Role], [Company]
[Chris's work on dealership websites before Digital 1. Confirm with Chris.]
Certifications & Credentials
- University of Louisiana at Lafayette
- Apple Maps Ads early-access agency
- [Certification]
Dealer Brands & Markets
- Nationwide · 250+ rooftops
- Hyundai
- VinFast
- Lafayette, LA
In Chris's Own Words
3 Questions for Chris
What's the first thing you look at on a dealer's website?
What's one thing most dealers should fix this year?
What's your favorite part of working with dealers?
Every day is completely different, and I wouldn’t have it any other way.
What Dealers Say About the Digital 1 Team
Platinum Hyundai of Tracy
FAQ
Common Questions About Chris
Chris founded Digital 1 Group in 2019 and leads its 36-person team. He sets the strategy behind Digital 1's automotive SEO, SEM, conversion optimization and GA4 tracking for 250+ rooftops, and writes the company's articles on SEO, GEO and AI search.
Chris founded Digital 1 Group in 2019 and leads its 36-person team. He sets the strategy behind Digital 1's automotive SEO, SEM, conversion optimization and GA4 tracking for 250+ rooftops, and writes the company's articles on SEO, GEO and AI search.
Chris founded Digital 1 Group in 2019 and leads its 36-person team. He sets the strategy behind Digital 1's automotive SEO, SEM, conversion optimization and GA4 tracking for 250+ rooftops, and writes the company's articles on SEO, GEO and AI search.
Chris founded Digital 1 Group in 2019 and leads its 36-person team. He sets the strategy behind Digital 1's automotive SEO, SEM, conversion optimization and GA4 tracking for 250+ rooftops, and writes the company's articles on SEO, GEO and AI search.
Chris founded Digital 1 Group in 2019 and leads its 36-person team. He sets the strategy behind Digital 1's automotive SEO, SEM, conversion optimization and GA4 tracking for 250+ rooftops, and writes the company's articles on SEO, GEO and AI search.
Leadership
Meet the Executive Team
Want This Team
on Your Store?
what we’d fix.