I got into the car business from the technology side. Before Digital 1, I spent a few years with dealership management software, so I learned how stores actually run from the inside of their systems. Before that, I built applications for small businesses. I’ve never sold cars, but I know the technology side of this business really well, and that’s the side most of the problems come from.

As Chief Commercial Officer, most of what I do is technology and operations. I build and run the internal systems and processes behind what Digital 1 delivers, along with the monitoring that watches our dealers’ sites and inventory feeds. If a store’s inventory should be showing somewhere, my job is making sure it is. And if there’s a problem with their site, we know about it before they do. We work with single-point stores and dealer groups.

Dealers need a partner who’s watching. If a store’s inventory is supposed to be showing on Google and it stops, somebody needs to catch that the day it happens, not in a report at the end of the month. Most dealers don’t need more tools. They need someone paying attention, so a broken feed or a site problem doesn’t sit there costing them sales while nobody notices.

When it comes to results, I care most that a dealer’s inventory is where it’s supposed to be: on Google, on the other platforms, priced right and actually showing. Everything else a store does with marketing sits on top of that. If shoppers can’t find your cars, none of the rest of it matters.