FTC Warning 1:
Advertising a price that does not reflect all required fees.
The Fix: Your administration fee (Doc Fee) must be included in the final advertised sale price. You cannot bury required fees in the fine print.
EXAMPLE
EXAMPLE
FTC Warning 2:
Advertising a price that reflects rebates or discounts not available to all consumers.
The Fix: Conditional offers like Military, College Graduate, or First Responder Incentives must be listed below the final price.
FTC Warning 3:
Advertising a price that fails to take into account the amount of an additional required down payment.
The Fix: If a specific price or monthly payment requires money down, that down payment amount must be explicitly clear and prominent in all advertising.
EXAMPLE
EXAMPLE
FTC Warning 4:
Conditioning the advertised price on consumers using dealer financing.
The Fix: Your baseline sale price cannot be contingent on the buyer financing through the dealership or providing a trade-in.
FTC Warning 5:
Requiring consumers to buy additional items not reflected in the advertised price.
The Fix: All dealer add-ons, pre-installed accessories, and mandatory protection packages must be fully disclosed directly in your website’s pricing stack.
EXAMPLE
FTC Warning 6:
Advertising unavailable or non-existent vehicles
The Fix: Once a vehicle sells, it must be immediately removed from all advertising and website inventory feeds. Lagging inventory feeds from slow web providers are a compliance risk.
EXAMPLE
