Clearly, AI content creation has gotten a great deal of attention recently. The sales pitch is that this platform will create content quickly and at a fraction of the cost of content created by a human. However, what is hidden deep in the fine print is that AI content will never rank well within the current Google SERPs because of its new E-E-A-T guidelines.
What Google Uses to Rank Content
The Google standard for ranking content is based on the material that best answers the query and meets the highest criteria for experience, expertise, authority, and trustworthiness. Unfortunately, AI will not be able to compete with a live person who is creating quality content and has been, for an extended time, published on expert sites or sites considered to be an authority on the topic and that has the history to be known as trustworthy.
Two Critical Factors to Consider When Considering Your Content
Most businesses have invested significant time and money in creating their website and marketing material. These tools are viewed as the modern business card or salesperson dedicated to being your business’s face and voice 24/7. Your content writer will invest time in researching and learning the voice and tone of your site, as well as what you have determined speaks appropriately to your target demographic. In most cases, AI will not mesh seamlessly with the content or material created by your other writers.
Think of AI as a version of content creation that is very basic and general. It is focused on relating information. However, it is not striving to mimic the personality or voice of your business and the overall tone of the site. It does not impart the flair of crucial phrases and concepts used in other parts of the site. Instead, AI’s content should be viewed as stand-alone information that could have been created to represent any company in a similar industry or field.
When You Want or Need Originality, Go to an Original Thinker
The final aspect that turns many consumers and businesses away from AI content is its lack of originality. This device is not actually thinking of information or creating new information to create your content. Instead, it copies material from countless other sources and regenerates it to meet your needs. If you want original, thoughtful content, you need to entrust the job to a person who is capable of creating and sharing completely unique information, ideas, and thoughts that are related to your brand, business, or cause.
At D1, we are committed to providing our clients with the highest quality content created only by humans, working diligently to develop original material for your site and help you inform and educate your customers. We appreciate that you entrusted our team to create the thoughtful words, phrases, and content you will use to forge a solid and lasting relationship with your clients. In return, we pledge only original content that will keep your site ranking well with Google to ensure the growth and success of your business.