Recently, digital marketing professionals conducted studies on the general public’s ability to identify AI content compared to legitimate images and human-written content. The results found that the study participants identified over 70% of the AI content. In addition, the results were sorted into age ranges to better understand the skills of the 1,000 study participants. The results shocked many while proving what many marketing professionals have always known and tried to impress upon their clients. Simply put, original content created by a person is more respected and well-received than AI, particularly in demographics of older target markets.
The Use Of AI Images
When given a side-by-side comparison, the study participants were able to correctly identify the AI image 71.63% of the time. The public clearly has a better eye for detail than most digital marketers expect when selecting AI images for use in customer ads and on websites. The AI images often lack correct detail in the hands of people, the texture or hair, or when attempting to replicate a larger area of a random pattern, such as spots on an animal, clouds in the sky, or waves in the ocean. The AI random patterns are actually very repetitive as it is unable to mimic the true randomness of nature. Finally, many AI images are too perfect. The computer depicts the image with perfect detail and clarity regardless of the depth of field. A traditional photo is not typically capable of showing all focal items at varying distances from the lens in perfect focus. The results of the photo comparison of pictures with animals or natural landscapes showed the correct selection of the AI image almost 89% of the time.
Content Written By A Person Versus A Computer
In a similar study of 1,000 participants who were asked to select the AI written content, the results showed that over 82% could detect the AI material some or most of the time. Shockingly, those in the study between the ages of 22 and 34 were the most successful at selecting the AI content, with an 88.4% rate. But are also part of the age range most accepting of AI content use. Factors that impact the ability to discern AI content include the length of the written content, the level of specific knowledge in the content, and the formality of the writing.
What Digital Marketers And Business Owners Need To Know
More than half of the people polled in these studies were not fans of AI. Over half said they think less of writers or writing using AI content. Over 40% of those asked also remarked that they carry that negative impression onto the brand that has chosen to use AI content. Only 10% said they think of a brand more positively when they know it has used AI content. That is a massive risk for a business to take when building a website, ad campaign, communicating with customers, or trying to earn the loyalty of a potential customer.
Why Choose Digital 1 Group For Your Content Needs
At Digital 1 Group, our team understands that the public still appreciates quality and authenticity. These are key factors when reading written content or viewing images associated with your business. In this world of instant gratification, most consumers still respect and reward genuine hard work and do not take shortcuts when creating marketing material and business documentation. Real written content and images instead of AI-generated material can be the first step in getting a potential customer’s attention and demonstrating that your business will go the extra mile to provide quality goods and services to its customers.
At Digital 1 Group, we provide you with authentic and professionally crafted written content and original images to represent your business and the character of your leadership team. Please contact our experts today to discuss tailored digital marketing plans to promote and grow your company.
