At Digital 1 Group, our team of experts focuses on optimizing websites and generating organic traffic for them. We invest time and effort to get to know the business, target demographic, and how we can best help the company grow via a more functional website that will get you to the top of the first page of organic search results. One of the proven practices we employ is the use of quality long-form content carefully crafted by a writer who understands your business and the potential customers it is trying to reach.
What Is Long-Form Content?
As you might have guessed from the very descriptive name, long-form content typically includes a larger word count, that might reach 1,000 words or more. However, the value of this content is based on more than the number of words. It is also critical that the content is thoughtful and engaging and provides valuable information to the reader. The goal is not just to have a reader quickly scan the information and leave the site. Long-form content is meant to draw the reader in and begin to cultivate a long-term relationship of trust and interest. Ideally, this meaningful content will help your website become a trusted resource for the reader and others to whom they recommend the site.
Your Rewards For Investing In Quality Human Created Long-Form Content
In exchange for your investment in long-form content, readers will reward you and your business in multiple ways. First, they will spend more time on your site and further build trust and desire to become a customer. Second, the longer view of your site and exploration of multiple pages will decrease the site’s bounce rate. A high bounce rate typically means the site is not genuinely engaging viewers and decreases its ranking. In addition, when readers find a site they feel offers added value and information, they pass that along to others looking for the same information, thus increasing traffic to your website.
Long-Form Content Is Tailored To More Specific Searches
When you have long-form content, you have the added opportunity to include longer and more descriptive keywords, key phrases, and long-tail phrases that are much more specific and will have less competition. These added keywords allow you to more efficiently and accurately target the customers your business wants to engage.
Imagine an artist who focuses on painting landscape murals. The keyword painter is not going to help them. Instead, they will have countless hits to the site that leave quickly after realizing the business does not paint houses. Even adding a mural painter might not be as specific as is needed to get the right clients for this artist. However, when they hire a professional writer to spotlight their work, explain how and where their paintings are used to beautify city buildings and alleyways, and provide some history about mural painting, they will drive the right viewers to their site.
Become The Online Authority For Your Industry
Business owners are some of the most passionate people on the planet. Many have worked long hours and struggled for years to turn their dream into a business that supports them, their loved ones, and their employees. These people have great expertise and can be considered subject matter experts. Sharing that information in helpful tips, lessons, learning experiences, or how-to blogs in long-form content are all great ways to turn your website into a reference spot for anyone with questions about your industry and the work or services you provide. In turn, those readers will remember where they got that great advice or information when they are ready to make a purchase or hire a company for a service.
To learn more about the power of long-form content and how to make the most of your website, reach out to the team at Digital 1 Group. Our team focuses on providing all the services and expertise that will take your site from obscurity to the top of the first page in search results using tools like long-form content that is carefully crafted for your business.