The short answer is no, blogs are alive and well, or professionals like Digital 1 would not be investing time and resources in their creation. Dating back to the early to mid-1990s, blogs are an ideal platform to share insight on a specific topic or group of topics. The less structured format of blogs allows more creativity and freedom to express ideas and thoughts and share wisdom in a manner that is easy for readers to consume. Many businesses use a blog to create the online persona for the company by including personal attributes such as humor, integrity, and empathy to better connect with their target demographic. The results of this task deliver substantial rewards, according to marketing and SEO gurus, which include:
Increased Website Traffic: Investing in quality blog creation by professional writers will draw 55% more visitors to your website. Blogs significantly increase the size of the net used to grab the attention of potential customers and begin earning their loyalty and business.
Inbound Links: Blogs provide the perfect opportunity for others to share the information you provide in the form of inbound links. They demonstrate your expertise in the industry or on a topic and help your business or website become a trusted resource, as shown by the 97% increase in inbound links to sites that maintain an active blog.
Indexed Pages: Index pages are the vital records search engines use to point traffic to your site. Having an active blog has been found to increase the site’s appearance on index pages by a colossal 434%. In turn, the website sees growth in visibility and increased search engine ranking.
Lead Generation: Regular blog creation produces 126% more leads via the website than a site without this resource. Customers and readers appreciate establishing a trusted resource and returning to the site consistently to discover new information. The critical factor to enjoying the benefits of this returning traffic is the regular creation and posting of quality blog content.
ROI On Blogging: Marketing dollars are a highly valued commodity. They need to be used wisely and deliver a return to keep your business growing. Businesses that focus on consistent and high-quality blogging find that reaching a positive ROI is 13 times more likely than those that ignore blogging as a means of growing their website function and contributing to their business’s success.
Become A Trusted Resource, Industry Expert, And Routine Destination
Your website should be your most trusted and successful 24/7 sales-generating resource. It needs to remain fresh and provide new value to earn repeat visits from existing clients and potential customers. While your services or product line might not evolve on a weekly basis, the information and guidance you provide in your regular blogs can meet that need for customers. They check out the site regularly, which keeps your name fresh in their brains. In addition, when the information provided has excellent value, they will share the knowledge with others and direct them to your site as validation for the information they have shared.
If you are ready to commit to growing the quality of traffic visiting your website, the exceptional team at Digital1 is ready to help. This small part of your website and marketing budget holds the key to maximizing the function and benefit of your online presence.